The world-famous car brand BMW has recently teamed up with Acute Art in AR form. This collaboration is to celebrate 50 years in the industry. The project was launched through the free Acute Art app, making it the first unique exhibition. The app enables a global audience to access the exhibition. People can get a 360-degree immersive experience of the exhibition both indoors and outdoors.
How to Download the Acute Art App?
Downloading the Acute Art app is easier. You just need to scan the QR code attached in the PDF using your smartphone through Google Play or App Store. Once you open the app, you need to choose BMW Art Cars and then the ‘Place’ button. Then, the next step is to point your smartphone towards the floor, tap to place the work, and then drag the fingers across the screen to rotate and scale it.
According to BMW, the real Art Cars have been scanned from all angles carefully. It uses a photogrammetry methodology to capture every detail of the car’s surface. After that, the car has been assembled digitally to create an accurate art car in AR.
BMW’s Members of the board of management are responsible for customer’s sales and brands; Pieter Nota shares about this collab, “The BMW Art Cars are an essential part of the DNA of BMW’s 50-year-long cultural engagement. Finally, they are entering the digital realm and can be accessible everywhere and for everyone. I am excited about the collaboration with Acute Art as we both strive for innovation and cutting edge technology.”
The French car driver and art aficionado Herve Poulain started the art car culture and was conceived in collab with the founder Jochen Neerpasch. However, the first art car was commissioned when Alexander Calder was asked to design BMW automobiles of their times.
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