Facebook Inc. recently unveils a newsletter subscription service called Bulletin. This newsletter service enables writers to publish both paid and free newsletters. The newsletters can be posted online, sent to subscribers’ inboxes, and shared across Facebook. In fact, the biggest perk of Bulletin is it won’t charge anything from writers “at launch,” and writers retain complete ownership of their work as well as subscriber list. This new platform is basically focusing on independent writers, helping them power their businesses and reach new audiences. At launch, Facebook has signed up Tan France, Erin Andrews, Malcolm Gladwell, and more to cover a wide range of topics. Moreover, the topic ranges from medicine, science to sports and finance.
Bulletin – What’s the Buzz?
Bulletin is basically a direct answer to the rising popularity of newsletter products, including Substack. The Subsctack used by various writers, including Anne Helen Peterson and Glenn Greenwald.
The company has been courting talent with assured payments. Recently Twitter also bought Revue, which is another newsletter platform. However, it has not done much to integrate it into social networks till now. When it comes to percentage cut of subscriptions, Substack takes 10%, whereas Revue takes 5%.
The CEO of Facebook Mark Zuckerberg says that Bulletin is part of Facebook’s mission to grow creator monetization tools. He said, “The goal here across the company is to eventually support millions of people doing creative work.”
Currently, Bulletin is not accepting any signups. Moreover, Facebook bought several writers for a beta period and says over time it will add more. Currently, it is not adding new writers.
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