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Apple launches a new AR experience and Snapchat lens promoting Apple Pay Express Transit.

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The world-class brand Apple has recently launched a new pair of Apple AR experiences in order to promote Apple Pay Express Transit. The brand has added a new Augmented Reality feature to its Apple Pay website. It highlights Apple Pay with Express Transit in NYC. Moreover, in Snapchat also, you can soon discover a new Apple-designed Lens. 

How does the new Apple AR Experience work?

On the website, Apple says that now you can easily take a virtual trip with Apple Pay in order to experience Augmented Reality. When you tap the options, it will launch the AR experience in Safari directly. This experience is available all across the world, no matter if you actually live in New York City or not.

When you are into the AR experience on your iPhone, you need to “tap” your device on the NYC subway turnstile to enter a virtual AR experience. In fact, it will simulate a subway ride from Brooklyn to Manhattan, which also includes the skyline views of New York City. 

The New Snapchat Lens

Apple has decided on a new Snapchat Lens for users who live in NYC that enables them to go on a subway ride through the Great Hall at NYC Hall of Science, Kinds Theater in Flatbush, and the Sea Glass Carousel Battery Park. You can discover the new Augmented Reality by visiting the Apple Pay website. However, if you reside in NYC, you can access the Snapchat experience by visiting the app. Last year, Apple Pay with Express Transit completed its rollout to NYC subway stations. In fact, Express Transit enables you to tap your Apple Watch or iPhone over a turnstile to access the subway rather than purchasing a regular ticket. Moreover, Express Transit doesn’t need users to authenticate Apple with Face ID, double click on Apple Watch or Touch ID, which makes the entire process easier as well as quicker. 

Want to know more about what’s new in the Augmented Reality industry? Stay tuned to Arify.news and subscribe to our newsletter. 

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