Apple, the world-class tech brand, always comes to us with something awe-inspiring. According to 9o5Mac, the company enables people to revisit the world’s first Apple stores 20 years ago with Augmented Reality. So, what’s the buzz all about? Let’s have a look.
Apple opened its initial two stores in Glendale, California, and Tysons Corner, Virginia. Using the Augmented Reality experience, Apple lets people precisely look at how those stores looked so many years ago. This endeavor is to celebrate 20 years of Apple stores. Besides this grand opening, Steve Jobs also recorded a video tour of the very first Apple Store by walking through the aisles of Apple Tysons Corner.
Augmented Reality Model of First Apple Stores
In the image below, the Augmented reality model shows a painstaking reconstruction of the original Store from various colors and numbers of Macs on each table to the third-party software titles. You can also see the artwork on window displays and walls. This model is as precise as possible according to the information provided. In order to launch the model, you need to tap on the ‘View’ button on iPhone, iPad, or Safari when prompted. Then place the model (17MB) on a table to further explore in detail and learn more about the store design.
You can see glowing Apple logos beside a black stainless steel entry. Previously, Apple Stores had 8 unique sections labeled by backlit signs on the ceiling: Genius bar, kids, photos, music, movies, pro, home, etc. These sections were then divided by pinstripe glass partitions that seemed like the original Aqua interface in Mac OS X. Rather than stone floors and large wooden tables, Macs were displayed on kidney beans shaped Corian tables.
Moreover, merchandising in each store section’s highlighted products and solutions that worked amazingly with Mac OS X such as camcorders, MP3 Players, and digital cameras. Also, it includes sections that give you answers to questions like creating a home movie in iMovie, editing photos from digital cameras on a Mac, software available for kids, etc. The section housed accessories such as cables, keyboards, Genius Bar, and printers seen on the corner of the Apple Stores.
Over 300 third-party boxed software titles were arranged in a couple of rows of shelving near the front store to the Theater in the back. Inside the Theatre, the brand hosted software demos, iTune visualizers on a ten foot projection screen or workshops. However, large stores welcome creatie experts and musicians to Theatre for the live events.
When Steve Jobs came up with the Genius bar, he chose a red rotary phone on the back counter. In fact, all the Apple Stores of that time had similar red phones, waiting for a Geniuses lifeline with a vexing technical problem. However, now the Cupertino hotline is not available in any Apple Store, but with Augmented Reality, you can place the same phone Steve Jobs picked up on the counter. You just need to open the page from your iPad or iPhone. You can increase the volume, give it a ring, take a closer look and get to know who might answer.
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