The first look of Lego’s latest toy seems the same as a brick-building game. Just follow the instructions and create a cute looking cute box to carry around a Lego figurine. Simple. But there is something unusual about it. Let’s read to know more about this news in detail.
The new toy known as ‘LegoVidiyo’ is made in collaboration with Universal Music Group, allowing children to create music videos starring quirky Lego characters. Designed for children ages 7 to 10, the use of Augmented Reality in these toys makes pictures of figurines come to life on the screen. It blends digital and physical play, appealing to a new generation of digitally active kids.
Cost of two variants
Before making music videos, you need two main things: a Lego Vidiyo toy and an iOS and Android device with the free mobile app of Vidiyo app installed. The mobile app lets you create your favourite custom digital character, but you need to scan at least one of your toys to start making videos. There are two varieties of Toys- one comes for $4.99 and $20. Under $4.99 variety, you can purchase individual band member surprise packs, including three BeatBits and one musician. The Augmented Reality (AR) technology used in it unlocks new sounds and videos for the videos.
The second variety comes for $20. In this package, you will get a Beat Box that includes more than a dozen BeatBits and a nifty brick pod that holds the character. They seem more like colorful album crates. Besides these, the minifigs sport stylish design that reflects a wide range of musical genres such as an alien and a punk rock pirate.
Brick Disc Jockey
Once you have created your own band, you just need to record music. Before starting the performance, Lego Vidiyo offers several entertaining ways by which you can express yourself. You can pick random words to form hipster band names like “The Obvious Association, “or the Primary Proposal.” Now swap them into visual filters, wacky logo fonts, and snap pictures to use as your album art.
When you play shows, you will also earn in-game currency to unlock cosmetics like heart-shaped sunglasses, and bright red hair. In order to start performance, you need to point your mobile phone camera towards an empty space and even shoot videos at different scales, enabling up to three members performing as tiny toys or towering giants to perform wherever you want. Just choose a song, scan in one active band member, and start the show.
The app is free to download and allow you to create a bare-bones music video without buying the physical toys. According to the designer Ross Haynes who worked on the project, Video is a modular system where you have to pick a character, music, backdrop and special effects to create music videos with your desired figurines. The use of Augmented Reality in Lego’s new toy is simply a game-changer. Currently, there are 30 songs in the app, and each song makes sure that the lyrics and the themes are clean and catchy enough to capture children’s attention.
This new Lego Vidiyo will hit the shelves on March 1.
At Arfy News, we bring you the latest news about Augmented Reality. Stay tuned to know what’s new in the AR world.